About

Anoop B S is a seasoned product manager with experience in fintech and data. He is passionate about increasing financial literacy among millennials and has built an ecosystem of financial health products at Yodlee to nudge millennials to develop sound financial habits. Anoop is currently working at Rakuten, where he is building key features for the company's payment products. Anoop has experience in shipping innovative and first-to-market products as both a PM and engineer. He is open to brainstorming ideas for startups, with a focus on fintech, consumer internet, and internet video. At Yodlee, Anoop owned end-to-end product development, including new feature requirements, user experience, API definition, and launch for Yodlee Personal Finance Apps. He developed financial insights, a financial health ecosystem comprising apps, API, and consumer transaction analytics to offer personalized recommendations and improve financial habits of millennials. Anoop also managed and prioritized key features of personal finance apps through multiple iterations and feedback cycles. Anoop has a Master of Business Administration (M.B.A.) degree from the Indian Institute of Management, Bangalore, with a focus on marketing and strategy. He also holds a Bachelor of Engineering degree in Electronics and Communication from RV College of Engineering. Anoop's tech stack includes product management, research scientist, web, and integration. He has over 10 years of relevant experience and has received multiple awards, including the Envestnet Yodlee MVP. Anoop is a collaborative team player who mentors junior PMs on product strategy, prioritization, behavioral analytics, teaming, and collaboration. He also guides and collaborates with UX researchers and designers through discovery, planning, and design phases.